Abhishek Dixit is the Category Management at Reliance Retail, where they lead impactful initiatives and drive strategic growth. With I am Online Business professional with experience in Fashion (Footwear, Apparels and Accessories) with over 12 Years of experience in the eCommerce industry• Administering Brand website : http://redchief.in and http://furosports.com• Website merchandising• D2C Business management • Ecommerce Strategic and Developmental planning & implementation of the entire processthrough our own as well as tie-up partners• Creating & Improving brand presence on various digital and social platforms• Planning and promoting the catalogue on various e-portals,• Listing and managing the product catalogue on all the e-portals• Involvement incurs to produce the maximum out of a mix of brand product quality and thecustomer dynamics understanding• Continuous approach towards fresh partner tie-ups to improve brand presence ensuring targetedcustomer reach via online channels• Responsible for B2B and B2C associations for better and improved service and support forwebsite users• Basics of SEO, Keywords optimization, Facebook adds, conversion pixels & Google adwordsusing conversion tracking, Google shopping merchant, Google analytics• Closely monitoring the conversion analytics via PPC• Retargeted marketing via facebook and Google adwords, bulk email, messages.• Management of the pre & post sales queries & complaints• Managed brand presence via exhibitions.• Researching on the influencers in our relevant category and associating with them• Online marketing on e-portals like Amazon, Jabong, Limeroad, Ajio, Flipkart, Myntra,Snapdeal, TataCliq, StyleNook, Fashionandyou etc• Managing stock allocation sales tracking with our retail partnerKey Specialties• Startups / New Business Setup & Growth• Quality driven product management• Team Management• Category Management• Digital, Social & Online Marketing• Highly motivated, flexible, adaptable and a team person• Positive attitude, sincere & creative• Consistency, enthusiastic, motivating, friendly and helpful.• E commerce enthusiast, they have consistently demonstrated their ability to excel in challenging environments.
Professional Journey:
Abhishek Dixit built their career after graduating from Rama University Official, taking on senior roles at Redchief, where they honed their strategic leadership skills.
Professional Milestones:
- Led strategic initiatives at Reliance Retail, significantly boosting Category Management efforts.
- Played a critical role in driving the company’s growth and market expansion.
- Successfully managed high-impact projects that strengthened Reliance Retail's market position.
They are highly skilled in Root Cause Analysis, Key Performance Indicators, Vendor Management, Analytical Skills, Business Relationship Management, Inventory Management, Presentation Skills, Online Sales, Advertising Campaigns, Marketing Campaign Management, Negotiation, Performance Marketing, Communication, Online Presence, Forecasting, Footwear, Marketing Strategy, Sales Management, E-commerce, Management, SEO, Online Marketing, Social Networking, Fashion, Team Management, Team Leadership, Problem-solving, Decision making, Leadership, Strategy, particularly excelling in driving business results.
Experience
Category Management
Reliance Retail
Aug 2021 - Present
Bangalore Urban, Karnataka, India · On-site
Assistant General Manager
Redchief
Dec 2017 - Aug 2021
Kanpur Nagar, Uttar Pradesh, India
Education
Post Graduation Diploma in Management, Information Technology
Rama University Official
2009 - 2011