Aditya Kamath is the AVP Marketing at Paytm, where they lead impactful initiatives and drive strategic growth. With ˖ Proficient marketer with over 15 years of experience spanning ecommerce, fintech & sizeable FMCG brands˖ Lead brand marketing for key strategic businesses in Flipkart & Paytm. Building winning propositions, GTM strategy and execution of consumer marketing plans for highly competitive, agile businesses (Grocery, Healthtech, Consumer Durables, Beauty & Personal Care, Fintech) with an informed, research led view of consumer understanding˖ Experienced in marketing large legacy brands successfully from a full marketing mix development to deployment (From concept to execution) across different categories for Unilever˖ My experience across different businesses in ecommerce, fintech & FMCG has honed my capabilities to ask the right questions, understand narratives, challenges and opportunities, plan actions and deliver with speed˖ Building new businesses and bridging the gap from product to consumer is a continued area of interest, they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Aditya Kamath built their career after graduating from SVKM's Narsee Monjee Institute of Management Studies (NMIMS), taking on senior roles at Flipkart, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Paytm, significantly boosting AVP Marketing efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Paytm's market position.

They are highly skilled in Return on Marketing Investment (ROMI), Marketing Budget Management, Sales and Marketing, Social Media, Performance Metrics, Customer Segmentation Strategy, Client Services, B2B Marketing, Brand Marketing, Content Marketing, Advertising, Events, Branding, Target Audience, Marketing Campaigns, Creative Briefs, Communication, Campaigns, Brand Awareness, Brand Management, FMCG, Customer Insight, particularly excelling in driving business results.