Anirudha Singh is the Assistant General Manager Strategy & Marketing at Reliance Retail, where they lead impactful initiatives and drive strategic growth. With With over 15 years of experience , I am an accomplished strategy & marketing leader with a proven track record of delivering innovative and effective strategic marketing solutions that drive growth and customer acquisition. Experience:•Extensive experience of 15 Years in crafting and executing innovative Brand, Marketing and Trade strategies that have driven revenue growth and market share expansion.Skills:•Proficient in designing and executing impactful Brand and Product Launch strategies, with expertise in Digital Marketing, Retail Branding, Trade/Consumer Promotions, Media Planning, P&L Management and seamless execution of both ATL & BTL campaigns.Career Highlights:• Successfully executed Kirana Shopping Festival Campaign during my tenure with RIL across 4 Top Cities resulting in additional revenue of 8.46 Cr.• Conceptualized & Executed Celebrity Brand Campaigns and successfully launched more than 25+ New Products during my tenure with TOPS driving annual revenue growth by 19.3%.• Drove strategy and execution for BKAM for Digital/Social Brand campaigns, outperforming Engagement goals by 67% , Website traffic by 133% and boosting Conversions by 2.6%.• Conceptualized & successfully launched the Loyalty Card initiative during my tenure with Patanjali resulting in a remarkable growth of 16.5% during FY 2018-2019, also credited for opening 1600 exclusive Stores during my tenure which increased overall revenue by 19%., they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Anirudha Singh built their career after graduating from Indian Institute of Management Kashipur, taking on senior roles at Tops Markets, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Reliance Retail, significantly boosting Assistant General Manager Strategy & Marketing efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Reliance Retail's market position.

They are highly skilled in Retail Marketing, BTL Activations, Team Management, Marketing Strategy, Advertising, Vendor Management, Marketing, Strategic Planning, Strategy, Brand Management, Digital Marketing, Business Development, Management, particularly excelling in driving business results.