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Anirudha Singh

Anirudha Singh

Anirudha Singh

Assistant General Manager Strategy & Marketing

Assistant General Manager Strategy & Marketing

Assistant General Manager Strategy & Marketing

Reliance Retail

Reliance Retail

Reliance Retail

Results-Driven Strategy & Marketing Leader | Expert in Utilizing Consumer Behavior Insights for Strategic Initiatives | Proven Track Record in FMCG & Retail Innovation | Reliance Retail | Patanjali | Tops |

Results-Driven Strategy & Marketing Leader | Expert in Utilizing Consumer Behavior Insights for Strategic Initiatives | Proven Track Record in FMCG & Retail Innovation | Reliance Retail | Patanjali | Tops |

Results-Driven Strategy & Marketing Leader | Expert in Utilizing Consumer Behavior Insights for Strategic Initiatives | Proven Track Record in FMCG & Retail Innovation | Reliance Retail | Patanjali | Tops |

  • Hey, I am giving 50% discount on my first 3 sessions!

Connect via

₹ 5k / hr

Popular

₹ 2k / 30 mins

₹ 750 / 15 mins

Key Competencies

Data Analysis

Market Research

Strategic Planning

Leadership

Team Management

Leadership

Customer Engagement

Digital Marketing

  • Hey, I am giving 50% discount on my first 3 sessions!

Connect via

Video call

₹ 5k / hr

Popular

Voice call

₹ 2k / 30 mins

Chat

₹ 750 / 15 mins

Key Competencies

Retail Marketing

BTL Activations

Team Management

Marketing Strategy

Advertising

Vendor Management

Marketing

Strategic Planning

About

About

About

Anirudha

Anirudha

Anirudha

Anirudha Singh is the Assistant General Manager Strategy & Marketing at Reliance Retail, where they lead impactful initiatives and drive strategic growth. With With over 15 years of experience , I am an accomplished strategy & marketing leader with a proven track record of delivering innovative and effective strategic marketing solutions that drive growth and customer acquisition. Experience:•Extensive experience of 15 Years in crafting and executing innovative Brand, Marketing and Trade strategies that have driven revenue growth and market share expansion.Skills:•Proficient in designing and executing impactful Brand and Product Launch strategies, with expertise in Digital Marketing, Retail Branding, Trade/Consumer Promotions, Media Planning, P&L Management and seamless execution of both ATL & BTL campaigns.Career Highlights:• Successfully executed Kirana Shopping Festival Campaign during my tenure with RIL across 4 Top Cities resulting in additional revenue of 8.46 Cr.• Conceptualized & Executed Celebrity Brand Campaigns and successfully launched more than 25+ New Products during my tenure with TOPS driving annual revenue growth by 19.3%.• Drove strategy and execution for BKAM for Digital/Social Brand campaigns, outperforming Engagement goals by 67% , Website traffic by 133% and boosting Conversions by 2.6%.• Conceptualized & successfully launched the Loyalty Card initiative during my tenure with Patanjali resulting in a remarkable growth of 16.5% during FY 2018-2019, also credited for opening 1600 exclusive Stores during my tenure which increased overall revenue by 19%., they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Anirudha Singh built their career after graduating from Indian Institute of Management Kashipur, taking on senior roles at Tops Markets, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Reliance Retail, significantly boosting Assistant General Manager Strategy & Marketing efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Reliance Retail's market position.

They are highly skilled in Retail Marketing, BTL Activations, Team Management, Marketing Strategy, Advertising, Vendor Management, Marketing, Strategic Planning, Strategy, Brand Management, Digital Marketing, Business Development, Management, particularly excelling in driving business results.

Experience

Assistant General Manager Strategy & Marketing

Reliance Retail

Oct 2022 - Present

Mumbai, Maharashtra, India · On-site

Deputy General Manager Marketing

Tops Markets

Aug 2021 - Oct 2022

Delhi, India · On-site

Education

Executive Program in Digital Marketing , Marketing

Indian Institute of Management Kashipur

2017 - 2018

Master of Business Administration - MBA, Marketing

School of Management Sciences, Varanasi

2008 - 2010

Feedback from the Community

Feedback from the Community

Feedback from the Community

These are examples only

These are examples only

These are examples only

Rohit Sharma

Rohit Sharma

Manager

Manager

The networking strategies provided were outstanding. Their expertise and insights from their experience were instrumental in expanding our professional connections.

The networking strategies provided were outstanding. Their expertise and insights from their experience were instrumental in expanding our professional connections.

Manish Gandhi

Manish Gandhi

Manager

Manager

The career planning guidance provided was transformative. Their expertise gave me a clear roadmap for advancing my career. Their thoughtful advice on navigating the industry was instrumental in my professional development.

The career planning guidance provided was transformative. Their expertise gave me a clear roadmap for advancing my career. Their thoughtful advice on navigating the industry was instrumental in my professional development.

Neha Iyer

Neha Iyer

Manager

Manager

Their networking sessions were incredibly valuable. The insights for career growth were eye-opening. Theur advice helped me connect with key industry players, significantly advancing my career trajectory.

Their networking sessions were incredibly valuable. The insights for career growth were eye-opening. Theur advice helped me connect with key industry players, significantly advancing my career trajectory.