Anukriti Rai is the Manager - Brand and Marketing at Lenskart.com, where they drive strategic initiatives and growth.

Professional Journey: Anukriti Rai's career began with a solid foundation, earning a Master of Business Administration - MBA, Strategic Marketing and Communication from MICA | The School of Ideas. They have held senior roles, including Manager - Brand and Marketing at John Jacobs, contributing significantly to business expansion.

Professional Milestones:

- Led efforts that significantly boosted brand recognition as Manager - Brand and Marketing at Lenskart.com.

- Played a key role in strategic planning and execution as Manager - Brand and Marketing at John Jacobs.

Anukriti Rai is highly skilled in Strategic Marketing Management, Consumer Branding, Brand Management, Branding & Identity, Key Metrics, Market Analysis, Customer Insight, Interpersonal Skills, Cross-functional Team Leadership, Business Insights, Activations, Marketing Campaign Management, Key Performance Indicators, Presentation Skills, Go-to-Market Strategy, Case Studies, Presentations, New Launches, Media Strategy, Content Marketing, Launches, Digital Communication, Consumer Behavior, Communication, Sales, Communications Strategy, Budget Management, Marketing Operations, Advertising, Project Management, Microsoft Office, Product Marketing, Product Launch, E-Commerce, Brand Strategy, Brand Development, English, Web Content Writing, Public Speaking, Public Relations, with a focus on leadership and innovation in the industry.