Ashish Arora is the Brand Manager at Reliance Retail, where they lead impactful initiatives and drive strategic growth. With - Formulated the overall media strategy and promotion strategy for a 300 Cr national brand- Planned & executed performance marketing campaigns to increase brand’s online sales volume by 10X- Led brand response in tactical shift from offline business to online given changes in external market conditions- Anchored repositioning exercise to refresh brand purpose & unlock potential for 4X growth of the brand- Successfully ran the brand’s digital media campaign for AW’19, leading to a 2.7% growth in consideration- Improved brand salience and drove festive sales growth by 15% through regional print media campaign- Planned and executed hyperlocal digital promotional campaign to drive 12% footfall growth in offline stores- Executed the outdoor media campaign for the brand leading to 10% increase in EBO channel sales- Led the creation of brand’s store VM template to enable expansion to 200 new stores and 500 POS - As Brand Manager at ITC Ltd, formulated and executed the brand & promotion strategy for a Rs 200 Cr national brand.- Effectively conducted comprehensive brand research to develop a new identity, communication language & brand guardrails for the brand- Planned & implemented the brand campaign of “Be Younique” on digital media & traditional media channels to turnaround the brand from a position of 2 digit annual footfall de-growth to footfall growth- Effectively managed the joint loyalty program of a Rs 200 Cr luxury apparel brand & luxury hotels using consumer & retail analytics- Designed & implemented sales promotions for the Exclusive Business Outlet (EBO) Channel for the brand- Anchored digital & social marketing programs to improve brand advocacy & online share of engagement in the absence of traditional media campaigns- Won the IIM Indore Gold Medal & Industry Scholarship of Rs 50,000 for ranking 2nd in the PGDM Program (2014-16)- Among 20 national winners from top B-schools across India to receive the Rs 1.5 lakh OPJEMS Scholarship for Leadership, they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Ashish Arora built their career after graduating from Indian Institute of Management, Indore, taking on senior roles at ITC Limited, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Reliance Retail, significantly boosting Brand Manager efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Reliance Retail's market position.

They are highly skilled in Engineering, Project Management, Team Management, Market Research, Management, Data Analysis, Business Development, Digital Marketing, Customer Relationship Management (CRM), Marketing, Marketing Strategy, Constructive Feedback, Virtual Office, Time Management, Virtual Work, Virtual Teams, particularly excelling in driving business results.