Bidisha Paul is the Brand Manager at Reliance Retail, where they lead impactful initiatives and drive strategic growth. With I have over 16 years of experience in the fashion industry. My experience primarily lies in ladies’ western wear &plus size garments. I started my career as a merchandiser in a buying house and went on to become a senior buyer for brands in retail. I have well rounded experience in understanding and handling brands from the perspective of clients. I work very well with clients who cater to direct consumers and also understanding direct target consumers and building a brand around them. My education in psychology has really enabled me to understand my clients well and my Master’s in the field of fashion has honed my emotional cognitive skills to develop a unique relation with colors, textures and styles which have always facilitated me to create a unique identity for brands that I have handled.SHOPPERS STOP, Mumbai•Led innovation in Shoppers Stop by being part of a team to start “Exclusive Brands” (create brands that will bridge the gap between Private and National / International Brands)•Led the introduction of “Femina Flaunt” in collaboration with The Times Group •Led the startup of the brand Wildchildin collaboration with Designer Falguni Shane Peacock•Was a key team member in start-up of the brand Glam by Disha Patani in collaboration with Bollywood actress Disha PataniFUTURE LIFESTYLE FASHION, Mumbai• Led the innovation in Future Lifestyle Fashion as a part of the team to start up specialty brand for Plus size people called “aLL” (a little larger). This brand was an answer to the Indian market gap for fashion requirements of plus size peopleSKILLSProduct development, Project development, Multitasking, Brand startup, Customer centric, Coaching and Mentoring and Time Management, they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Bidisha Paul built their career after graduating from Middle Earthr, taking on senior roles at Mallcom India Ltd., where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Reliance Retail, significantly boosting Brand Manager efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Reliance Retail's market position.

They are highly skilled in Product Development, Retail Buying, Coaching, Mentoring, Leadership, Behavioral coach, Instructional Design, Training Facilitation, Facilitator, Target Costing, Retail Sales, Labels, General Management, Presentations, particularly excelling in driving business results.