Deepshikha Bajpai Agarwal is the Senior Brand Manager at Nykaa, where they lead impactful initiatives and drive strategic growth. With Currently leading and building all of Nykaa Cosmetics Portfolios in India for Innovations and Marketing! I am a passionate, self-driven person, with demonstrated history of professional excellence, rich and diversified career experience spanning 11years+ across FMCG giants in - Brand building and national brand marketing across 6Ps : learnt through none other than the HUL ways :) Customer and Trade Marketing for Modern and General Trade both : HUL Product promotion and Institutional relationship management : Nestle, they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Deepshikha Bajpai Agarwal built their career after graduating from Welingkar Institute of Management, taking on senior roles at Unilever, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Nykaa, significantly boosting Senior Brand Manager efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Nykaa's market position.

They are highly skilled in Brand Strategy, Innovation Management, Advertising, Financial Analysis, Market Research, Competitive Analysis, Team Management, Market Analysis, Analysis, Business Development, FMCG, Brand Management, Marketing Management, Product Marketing, Strategic Planning, Market Planning, Trade Marketing, Competitive Intelligence, Analytical Skills, Marketing, Project Planning, Fast-Moving Consumer Goods (FMCG), Online Marketing, Marketing Communications, Leadership, Management, Personal Branding, particularly excelling in driving business results.