Devendran Rajasankar is the State Merchandiser - Karnataka at Reliance Retail, where they lead impactful initiatives and drive strategic growth. With With over 14 years of experience in the fashion industry, I am a State Merchandiser at Reliance Retail, one of the largest and fastest growing retail chains in India. I am responsible for managing the apparel category for wholesale business, ensuring availability of right product mix, inventory, pricing, and merchandising. I also support the sales and marketing activities, analyzing market trends, customer feedback, and competitor strategies, and developing effective campaigns and promotions to drive revenue and customer loyalty.I have a strong background in apparel management, with a post graduate diploma in apparel management and a fashion management degree from reputed institutions. I have gained extensive exposure to the entire apparel business cycle, from planning and manufacturing to online and offline retail sales. I have successfully onboarded and managed various vendors and clients, establishing healthy and long-term business relations. I have also demonstrated my problem-solving and analytical skills, delivering impressive results and project completion within tight deadlines. I am passionate about the fashion industry and its dynamic and innovative nature, and I am always eager to learn and grow as a professional., they have consistently demonstrated their ability to excel in challenging environments.
Professional Journey:
Devendran Rajasankar built their career after graduating from Sardar Vallabhbhai Patel International School of Textile Management, taking on senior roles at Reliance Retail, where they honed their strategic leadership skills.
Professional Milestones:
- Led strategic initiatives at Reliance Retail, significantly boosting State Merchandiser - Karnataka efforts.
- Played a critical role in driving the company’s growth and market expansion.
- Successfully managed high-impact projects that strengthened Reliance Retail's market position.
They are highly skilled in Sales Performance, Inventory Analysis, Inventory Planning, Assortment Planning, E-Commerce, Product Requirements, Product Road Mapping, Supplier Risk Management, Supply Chain Management, Procurement, Conflict Resolution, Retail Buying, Fashion Buying, Sales Operations, Communication, Operational Planning, Market Analysis, Problem Solving, Business Strategy, Leadership, Product Management, Project Management, Textiles, Operations Management, Team Management, Analytical Skills, Management, Strategic Planning, Negotiation, particularly excelling in driving business results.
Experience
State Merchandiser - Karnataka
Reliance Retail
Jun 2023 - Present
Bengaluru, Karnataka, India
Cluster Manager
Reliance Retail
Jul 2021 - May 2023
Tiruppur, Tamil Nadu, India
Education
Post Graduate diploma in apparel manage, Marketing & Fashion
Sardar Vallabhbhai Patel International School of Textile Management
2007 - 2009
fashion management, Apparel and Textile Manufacture
NIFT-TEA College of Knitwear Fashion
2004 - 2007