Dharanii S is the Group Brand Manager at Reliance Retail - FMCG Business, where they lead impactful initiatives and drive strategic growth. With Dynamic Sales & Marketing Professional with over 10 years of experience in the FMCG industry, specializing in Brand Management, Customer Marketing, and Sales & Distribution. My journey has been characterized by a persistent drive for excellence, where I have led teams and strategies across diverse FMCG categories including Bakery, Confectionery, Dairy, Beverages, and Western Salty Snacks.At Reliance Consumer Product Limited, I spearhead the biscuits category by managing strategic partnership with Sri Lankan biscuits manufacture Maliban, delivering innovative portfolio and brand strategies to capture a significant market share in a highly competitive landscape. My role at Accenture Consulting honed my expertise in advising on RTM/GTM strategies and business planning, while my tenure at Britannia Industry Limited deepened my understanding of consumer behaviour, market dynamics and new product development,I pride myself on being an agile decision-maker and a resilient leader, effectively navigating high-pressure environments to drive business growth. I am passionate about leveraging data-driven insights to formulate impactful marketing strategies, a skill augmented by my proficiency in tools like Microsoft Office and Tableau.I am always seeking opportunities for continuous learning and growth. As a team player, I believe in fostering collaborative environments where ideas can flourish. I am keen to connect with like-minded professionals and explore potential synergies in the FMCG space., they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Dharanii S built their career after graduating from Indian Institute of Management Bangalore, taking on senior roles at Accenture, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Reliance Retail - FMCG Business, significantly boosting Group Brand Manager efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Reliance Retail - FMCG Business's market position.

They are highly skilled in Strategic Marketing Management, Brand Strategy, Advertising, Data Visualization (specifically Tableau), 360° Marketing Campaigns, Campaign Development and Execution, Product Development and Commercialization, Business Strategy Development, Business Planning, Route-to-Market (RTM) Strategy, Marketing Communication Strategy, Portfolio Management, Cross-functional Team Leadership, Consumer Research, Market Analysis, Team Management, Sales & Distribution, Go-to-Market Strategy, New Business Development, Customer Marketing, Business Development, distribution management, Marketing, Market Research, Sales, Sales Management, Business Strategy, Strategy, Management, Leadership, particularly excelling in driving business results.