DineshKumar Chinnu is the Zonal Brand Manager at Ather Energy, where they lead impactful initiatives and drive strategic growth. With Sales & Marketing professional with a demonstrated experience of 14+ years in Electric Two wheelers, Commercial vehicles and Construction equipment industry. Skilled in various streams such as channel management, business development, team management, regional marketing, product establishment and branding. Started my career in construction equipment industry as a GET with responsibilities assigned in multiple platforms like channel management, direct sales, product study, market analysis, key accounts management and CRM. My role involved in increasing market share, seeding new products, competition benchmarking, offering solution to customer requirements and channel partner development. This rich experience has helped me enrich my knowledge in CE industry, products and B2B thereby helping me transform into sales professional.Driving towards my passion, I made a switch to automotive industry in 2016. Daimler being a global brand, helped me explore my skills on a competitive platform. The benchmarks and standards of marketing are at par to the international level which helped me shape my skillset to a greater extent. During my stint here, Daimler recognized me as a Digital game changer of the year 2018. Daimler also trusted me with various responsibilities by promoting me as Area manager in 2019 and Regional Marketing manager in 2021.This role involves managing multiple teams and covering a wider region to increase business.Currently building brand at Ather for South India. My day today activities involves formulating strategic ATL/BTL activities thereby pulling volume from competitive markets, exploring new business opportunities alongside product & implement marketing strategies., they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

DineshKumar Chinnu built their career after graduating from Anna University, taking on senior roles at Daimler India Commercial Vehicles, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Ather Energy, significantly boosting Zonal Brand Manager efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Ather Energy's market position.

They are highly skilled in Channel Account Management, Sales Management, Business Development, Marketing, Market Analysis, Customer Retention, Strategic Planning, Sales, CRM, Interpersonal Communication Abilities, Market Intelligence, Product Presentation, Team Management, Territory Account Management, Channel Sales, Sales Strategy, Key Account Relationship Building, Sales & Marketing, Channel Strategy, New Business Development, particularly excelling in driving business results.