Lasya Karthik is the Brand Manager at Nykaa, where they drive strategic initiatives and growth.

Professional Journey: Lasya Karthik's career began with a solid foundation, earning a Bachelor's degree, Double Major in Psychology and Economics from NMIMS Jyoti Dalal School of Liberal Arts. They have held senior roles, including Category Marketing at Nykaa, contributing significantly to business expansion.

Professional Milestones:

- Led efforts that significantly boosted brand recognition as Brand Manager at Nykaa.

- Played a key role in strategic planning and execution as Category Marketing at Nykaa.

Lasya Karthik is highly skilled in Category Management, Marketing Strategy, Tableau, Adobe Analytics, Customer Acquisition, Customer Retention, Rapid Revenue Growth, Writing, Research, User Experience (UX), User Interface Design, Copywriting, Account Management, Social Media Strategy, Figma (Software), Adobe XD, Creative Strategy, Social Media Marketing, Project Management, Content Strategy, Marketing, with a focus on leadership and innovation in the industry.