Maruthan Revindran is the Growth Marketing at Snapdeal | AceVector Group, where they lead impactful initiatives and drive strategic growth. With Twelve plus years of experience in growth marketing, I am passionate about driving user and product-led growth for CoinSwitch, a cryptocurrency exchange platform that enables users to trade over 300 coins with one account. I have an in-depth understanding of digital measurement, media buying, and optimization techniques, and I leverage data and consumer insights to define and execute effective strategies that deliver high CX and ROAS/ROI.As the digital, acquisition & growth professional at CoinSwitch, I manage and optimize marketing campaigns across various channels, platforms, and geographies. I also collaborate with cross-functional teams in product, analytics, creatives, and consumer insights to align goals, identify opportunities, and improve performan, they have consistently demonstrated their ability to excel in challenging environments.
Professional Journey:
Maruthan Revindran built their career after graduating from Indian School of Business, taking on senior roles at CoinSwitch, where they honed their strategic leadership skills.
Professional Milestones:
- Led strategic initiatives at Snapdeal | AceVector Group, significantly boosting Growth Marketing efforts.
- Played a critical role in driving the company’s growth and market expansion.
- Successfully managed high-impact projects that strengthened Snapdeal | AceVector Group's market position.
They are highly skilled in Analytical Skills, Marketing Operations, Marketing Leadership, Marketing Campaigns, Social Media Strategy, Fast-Moving Consumer Goods (FMCG), Digital Content, Marketing Communications, Strategic Communications, HubSpot Marketing Hub, Media Strategy, Customer Marketing, Digital Marketing, Performance marketing, Re-Marketing, Customer Retention, Marketing Strategy, Campaign management, Marketing, Market Research, Business Development, Retail Marketing, Google Ads, particularly excelling in driving business results.
Experience
Growth Marketing
Snapdeal | AceVector Group
Dec 2023 - Present
Digital, Acquisition & Growth
CoinSwitch
Apr 2022 - Dec 2023
Bengaluru, Karnataka, India
Education
Digital Marketing and Analytics , Marketing
Indian School of Business
2022 - 2022
Master of Business Administration (MBA)
AIMT
2008 - 2010