Meenakshi Vyas is the Head - Marketing (Fashion & lifestyle) - Jiomart at Reliance Retail, where they lead impactful initiatives and drive strategic growth. With With over 10+ years of experience in building brands and digital businesses, I am a growth and brand expert who thrives in fast-paced digital retail environments. I have a proven track record of delivering results in growth marketing, demand shaping, merchandising, cross sell, partnerships, and payments across various categories and platforms.Currently, I am leading the marketing and revenue charter for Jiomart- Fashion & Lifestyle vertical, a subsidiary of Reliance Retail, with the vision of creating the world's biggest marketplace. Finally a mission to solve complex problems, build new relationships, and be inspired by the organization I work with., they have consistently demonstrated their ability to excel in challenging environments.
Professional Journey:
Meenakshi Vyas built their career after graduating from K J Somaiya Institute of Management, taking on senior roles at Reliance Retail, where they honed their strategic leadership skills.
Professional Milestones:
- Led strategic initiatives at Reliance Retail, significantly boosting Head - Marketing (Fashion & lifestyle) - Jiomart efforts.
- Played a critical role in driving the company’s growth and market expansion.
- Successfully managed high-impact projects that strengthened Reliance Retail's market position.
They are highly skilled in Strategic Partnerships, Business Alliances, Customer Acquisition, Competitive Analysis, Relationship Building, Creative Problem Solving, Negotiation, Brand Partnerships, Brand Marketing, revenue planning, Growth Marketing, Payments, Vendor Management, P&L Management, Merchandising, Event Planning, Revenue Cycle Management, Performance Marketing, Digital Marketing, Business Planning, Market Research, Online Advertising, Business Strategy, Strategic Alliances, Team Leadership, Team Management, Management, particularly excelling in driving business results.
Experience
Head - Marketing (Fashion & lifestyle) - Jiomart
Reliance Retail
Oct 2022 - Present
Bangalore · On-site
Category Head (Kids Apparel)- Jiomart Marketplace
Reliance Retail
Jul 2022 - Oct 2022
Bengaluru, Karnataka, India
Education
Master of Business Administration (M.B.A.), Marketing
K J Somaiya Institute of Management
2013 - 2015
Bachelor of Engineering (B.E.), Electrical, Electronic and Communications Engineering Technology/Technician
Lord Krishna College Of Technology
2008 - 2012