Neha Israni is the Vice President, Marketing and Communications at NeoGrowth Credit Pvt. Ltd. - SME business loans, where they drive strategic initiatives and growth.
Professional Journey: Neha Israni's career began with a solid foundation, earning a PGPCM, Marketing (specialisation in Market Research) from MICA | The School of Ideas. They have held senior roles, including Manager, Marketing and Digital Specialist at Star TV Network, contributing significantly to business expansion.
Professional Milestones:
- Led marketing efforts that significantly boosted brand recognition as Vice President, Marketing and Communications at NeoGrowth Credit Pvt. Ltd. - SME business loans.
- Played a key role in strategic planning and execution as Manager, Marketing and Digital Specialist at Star TV Network.
Neha Israni is highly skilled in Customer Insight, Marketing Management, Brand Management, Competitive Analysis, Consumer Behavior, Data Analysis, FMCG, Market Analysis, Qualitative Research, Focus Groups, Primary Research, Brand Equity, Secondary Research, Advertising Research, Ethnography, Marketing Research, Qualitative Market Research, Segmentation, with a focus on leadership and innovation in the industry.
Experience
Vice President, Marketing and Communications
NeoGrowth Credit Pvt. Ltd. - SME business loans
May 2020 - Present
Mumbai, Maharashtra, India
Manager, Marketing and Digital Specialist
Star TV Network
Apr 2017 - May 2020
Mumbai Area, India
Education
PGPCM, Marketing (specialisation in Market Research)
MICA | The School of Ideas
2008 - 2010
B.E., Electronics and Telecommunications Engineering
Thadomal Shahani Engineering College
2003 - 2007