Prem Baboo is the Associate Category Manager at Snapdeal, where they lead impactful initiatives and drive strategic growth. With Experienced Ecommerce Professional | Driving Growth, Innovation, and Customer EngagementWith 12+ years of dedicated experience in the dynamic realm of ecommerce, I thrive on leveraging cutting-edge strategies and technologies to drive business growth and enhance the customer experience. Strategic Ecommerce Management: Spearheading end-to-end ecommerce operations, from platform selection and optimization to inventory management and fulfillment, I've consistently delivered results-driven solutions that exceed revenue targets and enhance operational efficiencyAs an accomplished Associate Category Manager with a focus on men's clothing, I bring a proven track record of driving top-line and bottom-line growth through strategic planning, innovative initiatives, and impactful partnerships. Leveraging my expertise in category planning and implementation, I have consistently aligned business objectives with market dynamics, resulting in tangible outcomes such as:•Strategic Category Planning: I excel in developing and executing category strategies in alignment with business unit objectives, driving medium to short-term goals that optimize product assortment, pricing, and content to enhance customer engagement and satisfaction.•Revenue Optimization: Through strategic product expansion, brand partnerships, and new initiatives, I have successfully propelled sales and profitability across key categories, including shirts, trousers, kurta & pyjama, track pants, innerwear, and sportswear.•Assortment Optimization: By curating a diverse assortment of top brands such as Ramraj Cotton, Dennis Lingo, Lux, Dollar, Rigo, Raymond, and more, I ensure that customer needs are met while maximizing revenue potential and maintaining competitive pricing strategies.The aim is to ensure the availability of the widest of the assortment at the most nominal prices by delivering the top notch experience to our sellers and customers.•Performance Analysis and Business Insights: Proficient in sales analysis, growth planning, and product rating RCA & NPS, I leverage data-driven insights to identify opportunities for revenue maximization, process optimization, and customer satisfaction improvement.With full responsibility for P&L management, assortment monetization, and sales growth within my respective categories, I am dedicated to driving continuous improvement and innovation in the dynamic landscape of ecommerce., they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Prem Baboo built their career after graduating from Punjab Technical University, taking on senior roles at Snapdeal, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Snapdeal, significantly boosting Associate Category Manager efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Snapdeal's market position.

They are highly skilled in Vendor Partnerships, Escalation Resolution, Sellers, Customer Escalation Management, Operations Management, Sales Processes, Contract Negotiation, Strategic Accounts, Product Launch, Customer Satisfaction, E-Commerce, Sales Operations, Communication, Business Development, Sales, Data Analysis, Merchandising, Customer Experience, Collaborative Problem Solving, Supply Chain Operations, Marketing Strategy, Sales Growth, Business Management, Analytical Skills, Strategic Planning, particularly excelling in driving business results.