Rachana Rajeev is the Brand Manager at Nykaa, where they drive strategic initiatives and growth.
Professional Journey: Rachana Rajeev's career began with a solid foundation, earning a Accelerated General Management Program from Indian Institute of Management Ahmedabad. They have held senior roles, including Format Manager at Nykaa, contributing significantly to business expansion.
Professional Milestones:
- Led efforts that significantly boosted brand recognition as Brand Manager at Nykaa.
- Played a key role in strategic planning and execution as Format Manager at Nykaa.
Rachana Rajeev is highly skilled in Luxury, New Business Opportunities, Business Relationship Management, Project Coordination, E-Commerce, Assortment Planning, Annual Budgeting, Integrated Marketing, Business Analysis, Client Services, Planning Budgeting & Forecasting, Buying, Category Management, Brand Strategy, Communication, Rate Management, Go-to-Market Strategy, VM, Stock Management, Space Planning, Product Planning, Brand Awareness, Account Management, P&L Management, Analytical Skills, Forecasting, Business Development, Customer Insight, Marketing Strategy, Product Marketing, P&L Analysis, Management, Leadership, Data Analysis, Strategy, Merchandise Planning, Retail Buying, Trend Analysis, Market Research, Product Assortment Planning, with a focus on leadership and innovation in the industry.
Experience
Brand Manager
Nykaa
Jan 2023 - Present
On-site
Format Manager
Nykaa
Dec 2021 - Jan 2023
Mumbai, Maharashtra, India
Education
Accelerated General Management Program
Indian Institute of Management Ahmedabad
Mar 2024 - Mar 2024
Master of Fashion Management, Merchandising and Buying Operations
National Institute of Fashion Technology India
Jul 2016 - May 2018