Rohit Taneja is the Director Consumer Insights and Consumer Delight at Bombay Shaving Company, where they drive strategic initiatives and growth.
Professional Journey: Rohit Taneja's career began with a solid foundation, earning a Post Graduate Diploma in Communications Management, The School of Ideas from MICA | The School of Ideas. They have held senior roles, including Associate Director, Consumer Insights and Marketing at Bombay Shaving Company, contributing significantly to business expansion.
Professional Milestones:
- Led efforts that significantly boosted brand recognition as Director Consumer Insights and Consumer Delight at Bombay Shaving Company.
- Played a key role in strategic planning and execution as Associate Director, Consumer Insights and Marketing at Bombay Shaving Company.
Rohit Taneja is highly skilled in Consumer Insight Generation, Branding Ideas, Team Management, Cross-functional Team Leadership, Key Account Management, New Business Development, Forecasting, Negotiation, Pricing, Customer Satisfaction, Competitive Analysis, Management, Strategy, Brand Management, Business Development, Marketing, Consumer Insight, Digital Marketing, Brand Marketing, Sales Management, Lead Generation, Marketing Campaigns, Consumer Marketing, Content Marketing, Insight Generation, Brand Strategy, Customer Insight, Trade Marketing, with a focus on leadership and innovation in the industry.
Experience
Director Consumer Insights and Consumer Delight
Bombay Shaving Company
Dec 2022 - Present
Associate Director, Consumer Insights and Marketing
Bombay Shaving Company
Feb 2021 - Dec 2022
New Delhi, Delhi, India
Education
Post Graduate Diploma in Communications Management, The School of Ideas
MICA | The School of Ideas
2008 - 2010
Bachelor of Technology (B.Tech.), Electronics & Communication
Motivational Pathway
2002 - 2006