Shailesh Verma is the Product Marketing @ InMobi & Glance - Consumer Platform Advertising at InMobi, where they lead impactful initiatives and drive strategic growth. With Learning and Thriving – All Things Product Marketing 📈Passionate and certified🎖️product marketer with a knack of bringing innovative, customer-centric products to the market. 🖐️Things to know about me:1️⃣ 14 years of experience with ~8 years in product marketing and digital marketing, ~3 years in offline consumer marketing and ~3 years in advertising and communications2️⃣ Experienced in both B2B and B2C product marketing roles across diverse industries - Advertising technology, Consumer electronics and E-commerce (Smart TV & Soundbar), Smart TV OS (software) and Meeting room solutions3️⃣ Currently leading product marketing for InMobi Consumer Platform (ICP) ads across InMobi platforms and Glance Smart Surfaces. Collaborating closely with cross-functional teams (product, sales, delivery, marketing and leadership teams) in India, APAC and North America markets to drive success4️⃣ Specialized in product launches with strategic positioning and go-to-market initiatives informed by market research, competitive and consumer studies. Crafting compelling narratives and messaging that clearly articulates the value. Proven success in integrated marketing strategies, content and collaterals to enable sales and marketing efforts, to amplify awareness, demand and adoption for overall growth5️⃣ Skilled in digital marketing strategies – social media, brand and performance marketing, influencer marketing and PR, driving measurable business growth Drop me a line 🙋♂️ I'm here for engaging conversations and knowledge exchange!, they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Shailesh Verma built their career after graduating from Product Marketing Alliance, taking on senior roles at CloudWalker Streaming Technologies Pvt. Ltd., where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at InMobi, significantly boosting Product Marketing @ InMobi & Glance - Consumer Platform Advertising efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened InMobi's market position.

They are highly skilled in Content Marketing, B2B Marketing Strategy, Customer Research, Market Analysis, Business-to-Business (B2B), Marketing Campaign Management, Cross-functional Coordination, Retail Marketing, Cross-functional Collaborations, ATL, BTL Activations, Campaign Management, Positioning and Messaging, Product Launch, Competitive Intelligence, Team Leadership, Cross-team Collaboration, Teamwork, E-commerce marketing, B2B Marketing, B2B Software, Sales Enablement, Go-to-Market Strategy, Performance Marketing, Positioning (Marketing), Communication, Team Management, Management, particularly excelling in driving business results.