Shruti Sharma is the Senior Manager, Category Marketing at Flipkart, where they lead impactful initiatives and drive strategic growth. With As a Senior Manager, Category Marketing at Flipkart, I lead the marketing strategy and execution for the grocery vertical, one of the fastest-growing segments in the e-commerce industry. With over 8 years of experience in marketing and sales across various domains, I have developed strong analytical, customer-centric, and creative skills that enable me to deliver impactful campaigns and initiatives.My mission is to enhance the customer experience and loyalty for Flipkart Grocery, by understanding their needs, preferences, and behavior, and providing them with relevant, personalized, and value-added solutions. I work with cross-functional teams and external partners to drive customer acquisition, retention, and traffic growth, as well as to optimize the performance and profitability of the category. Some of my recent achievements include launching a loyalty program, implementing a gamified referral system, and increasing the new customer conversion rate by 15%., they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Shruti Sharma built their career after graduating from Indian Institute of Foreign Trade, taking on senior roles at Flipkart, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Flipkart, significantly boosting Senior Manager, Category Marketing efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Flipkart's market position.

They are highly skilled in C++, Microsoft Office, Visual Basic, Business Strategy, E-commerce, Marketing, Microsoft Excel, Analysis, CRM, Data Analysis, Management, Team Management, Sales, Market Research, Competitive Analysis, PowerPoint, Business Development, Customer Relationship Management (CRM), Digital Marketing, Marketing Automation, Artificial Intelligence for Business, Artificial Intelligence (AI), Generative AI, Google Ads, particularly excelling in driving business results.