Tuhina Arora is the Brand Manager at Nykaa, where they drive strategic initiatives and growth.

Professional Journey: Tuhina Arora's career began with a solid foundation, earning a Master of Business Administration - MBA from Indian Institute of Management, Kozhikode. They have held senior roles, including Management Consulting Analyst at Accenture Strategy & Consulting, contributing significantly to business expansion.

Professional Milestones:

- Led efforts that significantly boosted brand recognition as Brand Manager at Nykaa.

- Played a key role in strategic planning and execution as Management Consulting Analyst at Accenture Strategy & Consulting.

Tuhina Arora is highly skilled in Competitive Analysis, Customer Segmentation Strategy, Customer Journey Mapping, Market Research, Creative Strategy, Corporate Partnership Development, Business Development, Business Planning, Business Analysis, Go-to-Market Strategy, Marketing Strategy, Campaign Performance Analysis, Social Media Analytics, Content Strategy, Marketing Campaign Management, Performance Metrics, Digital Marketing, FMCG, Fast-Moving Consumer Goods (FMCG), Customer Satisfaction, Stakeholder Workshops, with a focus on leadership and innovation in the industry.