Vaishali S. is the Senior Category Marketing Manager at Mamaearth, where they lead impactful initiatives and drive strategic growth. With Fortunate to have got a career of working on masterbrand and purpose campaigns while handling different arenas of brand marketing activities consisting PR, Digital, Influencer, BTL, ATL, Ecom, Crisis management, Content- led celebrity endorsement, Sponsorship TV Programmes, Reputation Management and exploring further. Work done through UNICEF partnership helped me pursuing the goal of reaching the extra mile to needy & underprivileged children which is something that actually brings sustained difference for brand in the long run. Key for the brand is patience and purely ground level work!! NPD and launches for market development for niche haircare segment has been my forte. Growing the pie of niche products through H2H activity, in- store beauty advisors, performance marketing and influencer campaigns has given me insight of “educate the consumer more to convert them more"., they have consistently demonstrated their ability to excel in challenging environments.

Professional Journey:

Vaishali S. built their career after graduating from ICFAI University, taking on senior roles at Unilever, where they honed their strategic leadership skills.

Professional Milestones:

- Led strategic initiatives at Mamaearth, significantly boosting Senior Category Marketing Manager efforts.

- Played a critical role in driving the company’s growth and market expansion.

- Successfully managed high-impact projects that strengthened Mamaearth's market position.

They are highly skilled in Sales Management, Sales & Marketing, Project Management, Corporate Communications, Market Research, Digital Marketing, Market Development, TV Production, Modern Trade, Strategy, Assisted Sales Management, Business Intelligence (BI), Business Insights, BTL Activations, BTLS, Influencer Marketing, Retail Marketing, Field Training, Marketing Strategy, Social Media Marketing, Shopper Marketing, Brand Management, particularly excelling in driving business results.