Vikash Kumar is the Marketing & Growth at CRED, where they lead impactful initiatives and drive strategic growth. With Experienced Marketing professional with more than a decade experience of working in the consumer internet industry, they have consistently demonstrated their ability to excel in challenging environments.
Professional Journey:
Vikash Kumar built their career after graduating from Indian Institute of Management Mumbai, taking on senior roles at Dream11, where they honed their strategic leadership skills.
Professional Milestones:
- Led strategic initiatives at CRED, significantly boosting Marketing & Growth efforts.
- Played a critical role in driving the company’s growth and market expansion.
- Successfully managed high-impact projects that strengthened CRED's market position.
They are highly skilled in E-commerce, Digital Marketing, Online Marketing, Mobile Marketing, Google Adwords, Google Analytics, Affiliate Marketing, Facebook Marketing, SEM, SEO, Marketing Analytics, Web Analytics, Data Analytics, Machine Learning, Artificial Neural Networks, Product Management, Project Management, Operations Management, Project Planning, Business Process Re-engineering, Team Management, Six Sigma, Business Analysis, Management, Lean Management, Negotiation, Leadership, Team Building, particularly excelling in driving business results.
Experience
Marketing & Growth
CRED
Mar 2022 - Present
Bengaluru, Karnataka, India
Director- Marketing
Dream11
Jul 2019 - Mar 2022
Mumbai Area, India
Education
Master’s Degree
Indian Institute of Management Mumbai
2011 - 2013
Engineer’s Degree, Electrical, Electronics and Communications Engineering
SRM IST Chennai
2007 - 2011