YuQi Koh is the Senior Brand Marketing Manager and Social Lead at Urban Company, where they lead impactful initiatives and drive strategic growth. With Marketing professional with 12 years in integrated marketing communications, advertising and brand management. Has regional (SEA and CN) and local experience managing marketing campaigns in creative agencies, MNC and start up., they have consistently demonstrated their ability to excel in challenging environments.
Professional Journey:
YuQi Koh built their career after graduating from Monash University, taking on senior roles at Marina Bay Sands, where they honed their strategic leadership skills.
Professional Milestones:
- Led strategic initiatives at Urban Company, significantly boosting Senior Brand Marketing Manager and Social Lead efforts.
- Played a critical role in driving the company’s growth and market expansion.
- Successfully managed high-impact projects that strengthened Urban Company's market position.
They are highly skilled in Integrated Marketing Communications Planning, Marketing Budget Management, Brand Building, Website Building, Web Development, Content Management, Web Analytics, Marketing Analytics, Google Analytics, Integrated Brand Marketing, Positioning (Marketing), Social Media Advertising, Mobile Advertising, Print Advertising, Partnerships, Brand Development, Branding, Brand Implementation, Growth Marketing, Advertising, Integrated Marketing, Microsoft PowerPoint, Microsoft Excel, Microsoft Word, particularly excelling in driving business results.
Experience
Senior Brand Marketing Manager and Social Lead
Urban Company
Oct 2021 - Present
Manager, Advertising & Brand Management
Marina Bay Sands
Mar 2019 - Oct 2021
Education
Bachelor of Business and Commerce, Marketing Communications, Management
Monash University
2008 - 2010
Nanyang Polytechnic